Local Stories and Ideas in Action
We can help your business be more Age Friendly
With our guidance and support you can make your business friendly to older clientele, from extra seating to staff training we can get you age friendly accredited, to find out more click the button.
Our Approach
Our work follows the World Health Organization’s Age Friendly Communities model. This involves improving eight key areas that influence how we age:
Link through to 8 key areas of living image with collapsible domains listed as here – 8 Key Areas (have copied wording for now but will review later -have removed the examples for now, as these need to be later updated with examples from Herts)
The Eight Key Areas of Age-Friendly Communities
These Eight Key Areas focus on areas in our environment that can help older adults live well. The improvements we make depend on what each community needs. Age-friendly Communities bring together different partners and older people to make these changes. By focusing on these Eight Key Areas, Age-friendly Communities help older adults live healthy, active, and engaged lives.
Click on the Key Areas names below to find out more information
Communication & Information
Staying connected and getting timely information is crucial as we age. Age-friendly communities ensure information is accessible to everyone.
An Age-friendly Community might:
- Offer digital skills training for older people.
- Produce newsletters in print and digital formats.
Run campaigns to ensure people know about benefits they’re entitled to.
Civic Participation & Employment
Age-friendly communities provide options for older people to continue working or volunteering. These activities benefit mental health and finances.
An Age-friendly Community might:
- Support local employers to become age-friendly.
- Offer employment support to older jobseekers.
- Advertise accessible volunteering opportunities.
Respect & Social Inclusion
Age-friendly communities include everyone and treat them with respect. They challenge negative stereotypes about ageing.
An Age-friendly Community might:
- Use positive images of older people in communications.
- Launch “Time for You” tills at supermarkets for those needing extra time.
- Celebrate older people’s contributions through events.
Social Participation
Participating in community activities is important for health and wellbeing. Age-friendly communities make sure activities are accessible to everyone.
An Age-friendly Community might:
- Support initiatives for older residents to socialise and learn new skills.
- Work with local cafes and restaurants to provide chatter tables.
Arrange intergenerational workshops.
Community Support & Health Services
As the older population grows, the need for community support and health services increases. Age-friendly communities ensure health services are accessible and promote physical activity.
An Age-friendly Community might:
- Launch local walking sports clubs.
- Distribute information on staying safe and well, especially in winter.
Make falls prevention programs appealing and accessible.
Outdoor Spaces & Buildings
Public spaces and buildings affect our mobility, independence, and quality of life as we age. Age-friendly communities work to make these areas safe, accessible, and comfortable for everyone.
An Age-friendly Community might:
- Map out benches or toilets in the area.
- Work with local businesses to provide places to rest.
Conduct walk audits with older people to improve pavements and crossings.
Transportation
Affordable, reliable, and convenient transport helps older people stay active and involved. Good transport is essential for shopping, meeting friends, and attending healthcare appointments.
An Age-friendly Community might:
- Promote Journey Assistance Cards for extra support on public transport.
- Create community transport options.
- Offer cycling classes for older adults.
Housing
The right housing helps older people live comfortably and safely in their community. Good housing can improve health and social connections.
An Age-friendly Community might:
- Create a list of reliable maintenance workers.
- Use a checklist to assess the suitability of homes for older people.
- Offer free advice on housing options.